Livestream for Gamescom 2010?

[Lafiel]

seems like it's dubbed the "MS play day" and not an actual conference but a room with demos of different games

I'm following the live blog at vg247 http://www.vg247.com/2010/08/17/gamescom-2010-microsoft-play-day-liveblog-at-12-30pm-cet/