Android 3.0 Game Phone.... by SONY

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Sony Ericsson CEO Bert Nordberg says will focus on Android in interview

jul 16, 2010

Sony Ericsson is definitely with the idea to stop using the Windows Mobile or Symbian platforms and it seems that the engagement with Android will be for many years.

Read in full with the interview Sony Ericsson CEO Bert Nordberg made by By Gustav Sandstrom, Dow Jones Newswires

“Mobile phone maker Sony Ericsson will maintain Google Inc’s (GOOG) Android platform as a key operating system for its smartphones but will likely stop using either the Windows Mobile or Symbian platform in its products, Chief Executive  Bert Nordberg said Friday.”

“The Android platform gives a very strong “ecosystem” for smartphones with good possibilities to download additional applications, and as Android devices get cheaper they will move into the price range of Symbian and Windows Mobile phones, Nordberg told Dow Jones Newswires.” “There is an outlook for us winding down to less than those three,” he added.

“Sony Ericsson, a joint venture between Telefon AB L.M. Ericsson (ERIC) and Sony Corp. (SNE), earlier Friday said it swung to a small net profit for the second quarter, continuing the turnaround started in the first quarter of the year, as it reported solid sales of new smartphones, such as the Xperia X10, based on the Android platform.”

“Sony Ericsson has suffered from heavy losses and falling market share for several quarters. Still, Nordberg said his company should now remain profitable thanks to its ongoing cost-cutting program which is due to be finalized soon, and to its strategic shift towards a higher focus on smartphones.”

“The handset industry has been hit by a short supply of components such as displays and memory chips, in part because of the rapid growth in smartphone volumes, but Sony Ericsson has so far been little affected because of its strong buying power due to the size of its parent companies, Nordberg said.”

http://seinsider.com/?p=2542