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It isn't much about "Made in America", it's more about brands.
There's simply more brand-loyalty in Europe, and Sony (not just PS) is a strong brand, because they've always supplied quality products ( great TVs, Stereos, Camera's and such ).

And Microsoft, a software company, sells an electronical device with a fail rate of 33%, damages discs, and is more expensive if you want the full package...

No thanks, we just spend the other 50 Euros to get the quality we're used to.