What does PS3 need to do to Comeback?

[postofficebuddy]

The_God_of_War said:

Move in September, 160/320 price cuts in October, GT5 in November shall keep the momentum going nicely.

Yeah, this seems like the most likely response from Sony. Here's my comment from this week's sales and marketshare article.

By the end of August PS3 will be up YOY by about 2 million. In September 2009 PS3 sold about 1.6 million. In the same month the 360 sold about 700k, an average of about 140k per week. As the summer slump comes to an end sales naturally begin to increase and the PS3 has been tracking significantly ahead of 360's 2009 sales so even under normal circumstances I would expect it to average around 150k-170k in September. But this will be far from a normal month, Move is releasing and in America the SKU shift is likely to happen so sales could be closer to 180k per week, 900k for the month and a loss of only about 700k-750k YOY. In October 2009 PS3's average weekly sales were about 250k. Normally as the holiday approaches sales in October increase from September so 200k wouldn't be too unlikely but this is when a price cut is most likely to happen in PAL so overall October could be an up month and in all likelyhood could make PS3 the #1 selling home console that month. And then at the start of November we have GT5 which I'm willing to bet will ensure an up, or at least flat, holiday.

To expound on that slightly I think sales could see an even bigger increase in September if Sony brings the white console to the states. And this whole scenario could be thrown out the window if Sony throws a curve ball at Gamescon and has the current models reduced to the price of whatever the RRP of the 160 and 320 will be in October. I'm guessing 270 euros and 220 pounds.