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mike_intellivision said:

Obviously my cost figures were based upon buying cheap used actual game pieces in the number that was specified in the video.  From the video, even if they were mock-ups, some work had to be done and they might have cost the same as a low-end real item (and since they looked all the same, chances are they were).  

no they wouldn't be as much as low end as we only saw the exterior,we didn't see them use it so it could just be a cardbaord with no electronic inside it

And I concur that it looked closer to 500 units than 5,000.

they actually didn't even look 500

The comment about the celebrity endorsement -- followed by your comments -- show that this viral advertisement is not nearly as expensive as some others are making it out to be. So we are actually in agreement.

the celebrity wouldn't go for much more than $100k atleast a good one like guitar hero had

Mike from Morgantown

(which is not creepy)

sorry but it is,why do you do it every single time.do you think its cool or trying to be different?

it is just annoying and makes you seem like those nerdy people that write with their names at end.(offending here just saying it doesn't seem good