3D is definitely not dying.
The numbers only reflect the percentage of revenue coming from the 3D version of movies, and they are only going down to more reasonable values. When 3D movies in cinemas were brand new, most people went to the cinema only because they had never seen a 3D movie before and wanted to see what the hype is all about. In such a situation, you don't care about paying 150% of the usual price. That's different once you've seen your first 3D movie in cinemas, from then on you'll ask yourself twice if it's really worth paying 50% more than usual.
50% more is ridiculous, but from an economical point of view it made sense because so many people were obviously willing to pay that much more. But the number of people willing to pay 50% more will drop constantly, so the additional price for seeing the 3D version of a movie will soon be lowered.
At some point maybe there will be hardly any difference in price. But that's probably not going to be very soon, because even 45% is still a high number - 45% is a lot more than the percentage of 3D cinemas.
And that's only 3D cinemas, the 3DTV hype hasn't even begun. DisplaySearch predicts that by the end of 2010, 3DTV market penetration will only be around 5%. In 2014 however, it will already be 37%. And when looking at plasma TVs alone, 3DTV market penetration will already be 86% by 2013.
Those are rather impressive numbers, and they are even more impressive since they also predict that available 3D content is not going to grow very much in the near future.
I personally think that 3D porn will have a massive influence on the success of 3DTVs. Most people haven't even thought of the possibility of watching porn in 3D, but once the word about how great 3D porn is is spreading, people will be very interested. Remember my words: Sex sells 3DTVs!
