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Doobie_wop said: Nintendo Marketing is consistent though, Mario Kart Wii was released in April of 2008 and I'm still seeing ads for it in 2010. The same goes for Wii Fit, Wii Fit Plus, Mario Galaxy etc. What I was trying to say in my first post was that the industry should be looking for a cheaper method of selling games and Nintendo aren't exactly the right people to turn to when it comes to low costs. Companies like Activision, Microsoft, EA and Nintendo can push their games with huge marketing campaigns, but not every publisher or developer have the money to do the same. When a game from the huge publishers isn't pushed, then it ends up like Singularity, Xenoblade, Disaster: Day of Crisis, Alan Wake etc. |
Low cost ain't absolute measure. If you generate over $2B in revenue from selling game that cost you $40M, you run efficient business. Spend $10M on $10M revenue and you probably need to tweak smth. Granted the relation between costs and revenue isn't direct, probably close to logarithmic, but still Nintendo are one of those guys whom you should ask for advice how to save costs, not those in the video.
I wonder why they didn't ask anyone from these presumably small publishers and developers then? Or anyone from emerging segements of game market since there's the word "reinventing" in the title? Right, they've interviewed Cliffy B. in "reinventing the industry" video =) Ok, GeoW production probably was low-cost compared to such monsters like KZ2 and with better results, still nothing exactly "reinventing". And afaik Rubin is in casual games business nowadays and a big advocate of them too, though again no noticeable success. Why ask him? Some random people in the video with cliched and sometimes faulty opinions. They could have asked me instead and get the same results =)
