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10 year plans work if people still want your system 5+ years from now ...

In order for that to be the case you have to have a massive library of high quality games that will be readily available and inexpensive (new/used) 5+ years from now. This is entirely dependant on your system selling well enough that it gets massive third party support ...

Basically, if you sell more than (as a guestimate) 80 Million units in 5 years you stand the chance of having a 10 year lifespan.