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Been shown this article by a few users here. To be honest we all knew the outcome anyway.

Even Sony fans themselves have spoken that they dont really care for Killzone in the sheer numbers online 1 year on from KZ2 release. KZ2 brings in around 100,000 unique logins in a whole month. In contrast Halo 3 brings in over 600,000 in a single day and it's 3 years old.

So this following article shouldn't be that surprising considering the former.

http://n4g.com/news/574571/halo-reach-4-reasons-why-bungies-shooter-wipes-the-floor-with-killzone-3/com

Here is some snippets.

Halo is a cult. The epic story is told not only in video games, but also in numerous novels, comics and cartoons. Without the legendary Master Chief, the series would be only half as successful. The armored elite fighters is the face of the Halo franchise and should enjoy at least in the western plains, a similar popularity, as the plumber Mario. Just a pity that we can be him in the coming prequel Halo: Reach probably not even play. By the way: Killzone Helghast soldier offers the familiar symbolic figures. This has not as a kind of myth built up as the top dog at Master Chief

Even the multiplayer mode of the first Halo offshoot enjoyed immense popularity among players. The successor is directly linked to success. Halo 3 was, for example, in 2009 most played titles on the Xbox 360 . This dominance is expected to continue with Halo: Reach. As an indication, the crowds can be seen on the Beta. Developer Bungie figured in the run with over three million (!) Participants. The Progonosen proved not as humbug. Within the first 24 hours delivered over one million players thrilling match. Whether compete Killzone 3, there may be doubted.