Alby_da_Wolf said:
No evidence to assert either possibility, actually, but common sense more than wishful thinking suggests that it would be wise for them to do it. If used correctly, exploiting its unique features, at least Kinect could make MS discover a relatively small (comparable more to Balance Board than to the whole Wii) but nice and profitable Blue Ocean. If they planned to count mostly on Wii games rip-offs, though, you're totally right. |
First, they have done nothing that indicated that they are using Blue Ocean Strategy. The idea that "they might be," is silly given that they have done nothing the book advises.
On the bold: That is wrong because a Blue Ocean would be ignoring the competition to create a leap in value. Microsoft is imitating Nintendo, meaning that this is a Red Ocean, notn a Blue one.