Smashed on 02 August 2010
Found it.
Titan Gaming.
http://techcrunch.com/2010/08/02/exclusive-titan-gaming-takes-xfire-off-viacoms-hands/
"Titan Gaming has purchased Xfire. The terms of the purchase are undisclosed. Titan will be taking on the Xfire name. The Xfire services will continue uninterrupted for its users. Xfire redefined how gamers communicate, Titan intends to build upon this tradition and utilize the Xfire platform to help gaming companies better engage and monetize their games."
