I for one would certainly be more selective of the type of games I buy... For the price of $60, a single player campaign just isn't enough for me to justify a new purchase... except for top tier single player games like God of War and Uncharted, I'd probably game a lot less.
I understand that server maintenence, bandwidth and other expenses can add up, but IMHO, those factors should be considered with the intial pricing of the game or even during the consideration of the project.
Here's a thought... If new games prices went down, they'd probably get more sales to such a degree that they'd increase profitability... and if the price cut is significant enough, they'd see used game sales dry up overnight.







