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Sales Discussion - WW Up! - View Post

steverhcp02 said:

I expected most of the 360s sales to be repurchases....i just never in my wildest dreams thought THAT many would be repurchasing.

But now that i think about it it makes sense, assuming most rebuys are from people who use their console often, they could trade in what is likely an older, louder, hotter, larger model, probably a smaller harddrive, wi fi dongle etc. and get a quiter, cooler, slimmer larger HD and built in wifi.

Without a price cut not getting new buyers isnt a negative thing by any means, it should almost be expected. It doesnt matter how much bang for your buck youre getting or bundled value (Wi-fi, HD) its all about the price.

I dont even want to try to guess what will happen with the Slim Arcade but i expect it to be pretty damn successful now.


Well, I don't think that all the spike is re-purchases but I do think that the 360s is seeing a greater ratio of re-buys at the moment vs say the PS3 Slim when it launched.

It's hard to be sure, though.  I know SW hasn't spiked, which you'd expect at least a bit if hundreds of thousands of new owners suddenly appeared, but then they could have spent their money getting the console and have little left over for games (although you'd at least expect the 360 gold standard titles to see a modest bump I suppose).  Or the new owners could be rushing to buy the core titles second hand and therefore not registering on the SW charts.

I suppose all we can say is that HW wise it's been great for 360 but so far but the success hasn't translated directly at this point to the game developers, too.

I think a fair few are new owners, however, as the new spec/look is good and I've always felt the specter of RROD has held back some who I would imagine have finally "jumped in".

But even if a fair bit is existing owners percentage wise it's still not that many out of the total install base.  There are around 40M 360 consoles out there.  If 100,000 of that WW total was existing owners you're still only talking about 0.25% of the install base re-buying.  Actually, that ignores that some of the 40M must be re-bought... well, you get my point anyway.  Percentage wise we're not talking a significant percentage of existing owners.  I guess we also don't fully know WW how many of the consoles are 360s and how many clearance models.

Mind you, with the new Halo bundle annouced I would be willing to bet that some existing 360 owners who ran out to buy a 360s day one wished they hadn't now!



Try to be reasonable... its easier than you think...