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Could it instead be the following? 1. The game in question was reviewed extremely poorly across the board, so "hardcore" gamers who are up to date on these sorts of things stayed away 2. There are other games on the market that "hardcore" gamers can buy, for instance Super Paper Mario 3. A large number of Wii owners are casual, which you misdefined. Casual gamers buy one or two games a year, and they're still having a blast with Wii Sports