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Yojimbo said:
HappySqurriel: Just because a developer said they must sell 500k on PS3 does not mean that you can use the same formula on all 3rd party games.

I realize that, but when you look at the number of PS3 games that fail to sell 150,000 copies in North America it should be clear that even if the publisher is making money on the game they're certainly not making the kind of profit they expected to make when they began development.