The reason 360 is doing so well is the same reason PS3,Iphone,Samsung tv's etc are doing so well. In the UK people do not give a rats ass where stuff comes from. If it is good we will buy it. Playstation is still popular here, it still sells just as well as other countries. It is just this gen people see the 360 as the main console to buy. This might have various factors such as price etc.. But if i look at most of my friends they will own a 360. The reason they do means that other friends feel they had better get one too if they want to multi-player with each other. Another important thing is the games.
Looking at the games i see my mates play they all have the same games. All have Fifa, but most have Gears of War,Halo,Forza and the COD games. Those games are all very popular. 3 of them are exclusive titles. So i am sure that plays a part in the decision process. If you look at the top 20 game sales for 360 here 9 of those are exclusive to the console. That is almost 50%, that is amazing. Where as if you look at PS3's top 10 they have 3 exclusive games. GT5:Prologue,Motorstorm and Resistance. In terms of mass exposure they are nowhere near the level of the Halo or Gears games. More people will know about Halo and Gears then Motorstorm and Resistance. The awarness thing plays a huge part.
So the reason 360 is doing so well has nothing to do with fanboyism, i don't think it even has anything to do with Blu-Ray as you can get players for around £70 these day's. A far cry from the time when the PS3 was the cheapest player. The reason it is doing well is because right now of the 3 consoles it is at this momment in time the most desirable console. It is cheaper then a PS3, has a wider selection of games that appeal to the UK audience but more imortantly bigger franchise games that get lot's of advertising meaning higher awarness. It is like with the new 360 launch yesterday and Kinect. Both have been getting a lot of media exposure in the main stream.
The UK is not pro 360....that is just stupid. The Playstation brand for the past 2 gens has had lockdown on the games market in the UK. If you asked 10 people last gen what console they owned here i bet 9/10 would of been a PS2. The same as everywhere else in the world. This gen is different. People have bought 2 other competitiors to the Playstation console. Again the same as in the rest of the world.
