Game Musings: Even if reviews "can" affect sales, "do" they?

[silicon]

LordTheNightKnight said:

60Hz said:

All thats needed to sell games (good or not) is marketing. Reviews in some ways can be looked at like marketing, however attach a crap game to a big movie license and it will sell even when the reviews are negative. The matrix and iron man pop into mind. Also on the opposite spectrum games that get awesome reviews but have no marketing don't sell, valkyria chronicles pops into mind. So the common thread is marketing... that's all thats needed to sell games.

That and word of mouth for sales well beyond the opening week.

Yeah. Pretty much that study implies that if you advertise a game as 5/5 people will tend to think more highly of the game.