BBH said:
What costs to start it? It had basically no external marketing... And £40 easily covers all the costs of giving away the content for free and then more. For example with Wipeout HD they will have broken even on it ages ago, and it will cost them nothing to distribute and sell it. |
Additionally, it's not like they didn't already have a set infrastructure in place. I would wager pretty heavily that PSN Plus is already a profitable success, although I highly doubt it's a significant profit in terms of the grand scheme of things. But hey, it gives them an additional source of revenue and also gives users several options. It's the route Microsoft should go IMHO.







