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Well judging from what people said in the other thread and average of 5% of people have PSN

So 35,000,000

5% = 1.7 million

1,700,000 million * £40 = 68,000,000

In reality there are probably 2.5% of the total PS population as most of us live in the richer countries so they will have made at least £34 million if 2.5% of people have it.