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Smashchu2 on 12 July 2010
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WilliamWatts said:
Smashchu2 said:

Microsoft is definatly not stalling. They have never been interested in the expanded audience, so why start now? They are a shooter console, not a fitness one. It's to stop Nintendo. Natal is (or was) possitioned to stop Nintendo's disruption. The reason they will leave Microsoft is because a fire broke out in their core market. Scott Anthony talks about it here. The fire broke out and Microsoft has to put it out. Seeing as Microsoft is incompitent, it will fail and Microsoft will not bounce back.

What fire in what core market? I watched that video and then I considered Microsofts core markets. Their Windows market? Its fine. Their office market? Fine. Xbox 360? Fine, I.E. they are making profits which are at the industry norms for a single console.

Finally what have they done to prove they are not interested in an expanded market? Did they not pave the way in this industry to take advantage of on demand services like Netflix and movies on demand. Are they not interested in ESPN and Zune music? These are all expanded beyond the original core market.

First, Microsoft only cared about the new market in 2009, almost 3 years since it was formed with the Wii. if they actually cared, we would have seen something in 2007 and 2008. Their other E3 press conferences and actions do not align with the expanded market.

The fire is breaking out iver Kinect. A lot of XBox fans are ferious over Kinect. Sony has motion controls too, but they did not have the sheer outrage that Microsoft fans did over Microsoft's conference. Here is an example:

To say I was disappointed with Kinect would be putting it mildly. After waiting at the Galen Center for a couple of hours, other than the name, Kinect, nothing was revealed except a handful of pre-recorded demos where actors clearly pretended to control the on-screen characters (avatars) with their own body movement. At several points the avatars would move before the actors did, ruining the illusion of a real live demo of Kinect. This body-synch debacle makes Milli Vanilli’s legendary lip-synch outrage look tame by comparison.

I did not see the anger here, but I definatly saw it at other forums (like NeoGAF). Microsoft fans are not happy. Nintendo never got any flack for their motion controls at E3 06. Sony didn't either with Move. Yet, everyone hated Microsoft's conference. It is a sign of things to come. This will explain it better.

@thismeintiel: Scott Anthony is a co-author for the disruption books. He also runs a firm that helps companies with disruptive ideas. If he says the Wii Remote is a disruption, it is. No argument.

EDIT: You are trying to over apply disruption. A disruptive innovation is doing it different. A sustaining innovation in gaming would be better graphics. A disruptive innovation would be motion controls.