From what i've seen it's just like BF: BC2, but with COD killstreaks...but maybe i'm generalizing too much. Either way, for me i've never been big on COD's, or Battlefield's online multiplayer as i have Halo, so my FPS purchase this year will be Halo: Reach.
Regarding EA's love affair with Sony as of late, i believe it's just their way to combat Activision. COD is now established as the biggest console FPS of this generation, and Activision has invested heavily into Microsoft for that strong foothold. EA hasn't had a big impact in the gen's FPS genre, and what better way than to make their impact on the "other side" for the support of their FPS offerings.
I think it's created/creating a divide, PS3 is for EA, Activision is for X360. PS3 has Battlefield, X360 has Call Of Duty.
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