Activision of today is not the Activision of two decades ago. This is clear.
What is also clear is that the CEO does not understand that the game-makers are the real reason for profit. It is clear he does not understand the business of art or the art of business but rather understands the business of business where you maximize your assets and strip them bare (i.e., Guitar Hero).
The first step is microtransactions charges. Pay to play (a la an MMO) is the next step. And that second step seems justified if there is some investment on the part of the company. But without dedicated servers and added-value, it is nothing more than a cash grab without investment and it shows true greed.
If it were not for WoW, Activision would be in trouble. Somehow, Kotick has stayed away/been kept away from Blizzard.
Mike from Morgantown
 I am Mario.I like to jump around, and would lead a fairly serene and aimless existence if it weren't for my friends always getting into trouble. I love to help out, even when it puts me at risk. I seem to make friends with people who just can't stay out of trouble. Wii Friend Code: 1624 6601 1126 1492 NNID: Mike_INTV |
