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People so sure of an "after-generation" victory for PS3 should keep in mind the way GC/Xbox played out.  GameCube led in basically the same major markets PS3 does (mainland Europe, Japan) and by similar margins even, and yet the console only came up to basically equal Xbox in the end, despite the latter being officially discontinued a year earlier.  People commonly also expected GC to take a late 2nd place, but it just never happened.

What people are suggesting for PS3 (3rd place rising to 2nd) has basically never happened in the history of the industry this late in the cycle.  I wouldn't say it's impossible or anything, but so many are treating it like a foregone conclusion (and that 360 will be put down prematurely, which frankly I see no indications of) I have to wonder what sort of perspective they really have on these things?