Solid_Snake4RD said:
Kynes said:
When you lose >15% in currency exchange, in less than two months, you have problems... Do you really think the profit margin on PS3 is more than a 15%? You have to add that VAT is increasing in several countries, and Sony is losing that margin, too. In Spain 2%, in UK 2.5%... All that is less margin in Europe, it's most profitable market, so if PS3 isn't a 20% cheaper to manufacture than 3 months ago, they have reduced margins/higher losses now than 3 months ago.
Please, think a bit before posting. It seems that you only post wishful thinking, without proofs.
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the VAT was already added,you are talking as if it wasn't there before.
it gets affected but not to wipe off everything.
it wasn't wishful thinking
SONY already sells at a higher price there,they were already profiting under-$10 at US price so more there.with RSX inclusion more.
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VAT changed in Spain last 1 of July. It's going to change in UK in January 2011.
I'm going to ask again. Do you think PS3 had >20% in profit margins in Europe last May? If not, then It's making a loss now, because that's the depreciation in the €/Yen exchange ratio.
Yen to € ratio 1 year
