Sony will not do anything regardless of sales trends for the next few months. They will in fact not implement anything new for the next six months. Whether sales enthusiasts like that or not is irrelevant to the enterprise at hand. Sony isn't in the console market to get props from fans. Their goal isn't even to beat Microsoft all the time. Their goal is to be profitable, and let winning tend to itself. Sony is beyond needing to claw out sales. Their console is established, and it can now start to make them money.
Sony doesn't need to screw itself over to win a fictional war. A war written by enthusiasts who root for the players like they are at a boxing match. They don't need to go into another price war. Beyond the fact that it is a war that Microsoft would love to have. Seeing as it always costs Sony more then it does them. Sony almost always loses this war, because Microsoft has a years head start to cut costs, and their secondary revenue is second to none. Jump starting another round of price cuts isn't just bad financially. It usually results in giveing more sales to Microsoft. Which would be incredibly stupid right before Microsoft begins to advertise its premier title for its platform.
Sony doesn't want to bump titles forward either, because that is just going to cut into their bottom line as it decreases the demand for the titles in the holiday season. Not to mention that Microsoft will probably not see a need to do it, because Halo moves a lot of consoles on its own. Higher sales now just wouldn't be worth lower sales later. When all the players move most of their consoles in a year.
Sony has already made their answer clear. They are placing their focus on Move being their console mover. That is where they are hoping to make their move. This is where we are at in the generation now. Gone are the days of price, library, and exclusives. Now its on to who can diversify their hardware towards the wider audience, and claim the prize for the next couple years. Hell it isn't as if Sony probably didn't see the bump well in advance. This was going to happen, and it didn't seem to vex them all that much, and really why should it. A few hundred thousand unit gap is like a light breeze when a couple weeks in the holiday season can totally erase that.
Now that said peripherals are a devils bargain. We have seen them really help platforms, but we have also seen them crater. When it comes to peripherals there is no middle ground within a couple months you will know whether Move is going to make it or not going to make it. Basically its a very expensive gamble, and if Sony loses by doing this. Well I wouldn't place my bet on price cuts on the console being their strategy. I would expect them to really bunker down even if Microsofts peripheral does real well. They would probably value increase the console for a good deal of time into the new year.
Anyway its all coming down to the peripherals. The console sales leading up to it are irrelevant for the players. You know unless it gets really insane. You know like Microsoft moving over 100k more a week. Not seeing that happen now in the summer, or any time before Reach to be realistic.
