Squilliam on 04 July 2010
You also have to consider the fact that they have been resetting the expectations to a higher price and if they come in lower its going to be 'cheaper than expected' even if the price is twice as high as what many people considered to be the highest possible price. Remember when Kinect couldn't be any higher than $59-69 at the most or it would FAIL, now a price which is under $149 is less than what most people expect. So they can turn it into something which nets them a positive buzz.
Tease.
