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RolStoppable said:

Exactly, the sales tell us how the PS brand expanded the market. It wasn't by making gaming more mainstream than before, because the household penetration rate in the developed markets didn't grow significantly, if at all.

Can't say anything about per houshold data, but may provide a quick comparison of home consoles penetration in US on per person basis:

NES (1993) 260M/34M ~7,7 per console

PS1 (2005) 295M/41M ~7,2 per console

Not a significant improvement if you ask me. Won't change greatly if we factor in other home consoles of 3rd and 5th gen respectively.

//Source: VGChartz and approximations of US census data.