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Preordering yet to be released hardware online at anything but the most prominent seller is a fools errand. Nothing good ever comes from doing that. Getting burned is par for the coarse as they tend to advertise product they have yet to be guaranteed from the supplier. Further more you usually end up being overcharged, and they rarely honor a low price guarantee. Basically your going through hoops to preorder, and yet you almost never get the advantage. 

I have been burned too often, and so have many other savvy gamers to trust their luck to the small guy. When you go out of your way to preorder you expect one thing, and that is to get the goods on launch day. Yet you usually find out on launch day that your preorder won't be coming for another three to six months. Meaning you have to cancel your order, and take shit from them as your trying to bolt out the door to find the brick and mortar that may still have one. Usually failing miserably.

I can see how the orders are slow if they are small. Reputation matters in the online space. Especially for preorder goods.