mai on 01 July 2010
Their biggest mistake is that they truly believe in false dichotomy of casual vs. hardcore. In fact, with recent events the tone of marketing to so called 'hardcore' has changed, now they're not allowed to hate 'casuals' (hence Kevin Butler's speech at E3 and couple of interviews with various execs), but should be friends with them, and happy faces everywhere. What a bullcrap. Of course, it's merely a rhetoric, but it still tells us a lot about their mindset.
Back on topic I have little to say, except from usual rant, that Rare is no more and don't expect any good games from them.
