UncleScrooge said:
To be honest, I didn't even think of marketing costs because I'm rather sure they didn't consider this in their statement, which, to me, reads like: The hardware is profitable now. This doesn't include marketing costs. We also have to take into account slowing PSP and PS2 sales (hardware and software), research costs for a possible PSP2, strong Yen and weak Euro (which will have a huge impact on Japanese companies, as well).
yes R&D for both PS4 and PSP2 is going on but we weren't discussing that and that r&d WAS GOIN ON LAST YEAR TOO AND WITH EVERY COMPANY IT GOES ON.
Sony was losing on every console sold last year but now isn't which is the main point,even if they don't make profit and just be even then too they will be alot alot better than last few years.and we don't know the the currencies perform,they could change tomorrow at the basic level the PS3 manufacturing parts in CHINA aren't taking any loss
I was merely asking because I remember that last year a website was claiming the PS3 was profitable without taking shipment, stocking, etc. into account. Of course most people aren't really interested in these things, they merely use them to play console war and later everyone was shocked when Sony revealed a loss in their fiscal year report.
nobody sensible was shocked as SONY lost alot in the first 2 quarters of last year
Honestly, I'd love this "war" to just stop sometimes and people to think independently. The Playstation 3 is the prime example of what can happen when engineers and tech enthusiasts go crazy and a company stops thinking about its consumers. I've hardly ever whitnessed a company screwing up so badly. When they had developed the final PS3 model they knew they'd have to sell it at a huge loss and it would take years to recover the cost, even in case of success.
their main problem was to include bluray which they had been working for alot of year,if they didn't then bluray wouldn't have won and their r&d WOULD HAVE ALSO GONE TO WASTE.
The incompetence of Kutaragi and friends let to the lay off of hundreds of people and still endangers the people who are working for Sony. Not only that, the spirit of "let's take a loss, what counts is the vision" and the taking of risks in each and every situation without thinking about the consequences is basically what let to the current financial crisis. What today's enterpreneurs often miss is a sense of responsibility. They provide work but they are also responsible if people lose their jobs. For one person it's just numbers on a piece of paper but for other people its their whole life that depends on the decisions of their CEO's and managments.
stop mocking KUTARAGI,it was not his decision to put blu-ray but SONY's for their future royalties
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I was asking because I like to watch this market and I want to know what Sony's financial report will look like and whether that statement was taking other things into account or not. I'm not "blaming Sony", I want to learn more about their financial situation.
