Ok, reading the original article again, nowhere does the Sony executive say they are making a substantial profit, that is the words of the person writing the article.
He didn't say the PS3 was currently making a profit, only that they will cover the costs "this year" which could mean the calendar year (dec 2010) or fiscal year (mar 2011).
He also says, "We aren't making huge money" which means they are probably close to break even which could be a slight profit or loss.
Now I'm not saying that the PS3 won't be profitable. I'm just saying you shouldn't overread into what what actually stated by the Sony executive.
Anyone can guess. It takes no effort to throw out lots of predictions and have some of them be correct. You are not and wiser or better for having your guesses be right. Even a blind man can hit the bullseye.
