Lots of people are talking about attach rates (stupid math) which doesn't make any sense. When Halo 3 came out, there wasn't a competing FPS. Halo Reach is going up against Call of Duty Black Ops this fall, and the last COD sold 10 million on Xbox and 8 million on PS3. And don't give that crap that this game isn't made by Infinity Ward. Majority of people in this country have no idea who Infinity Ward or Treyarch are. Everytime I watch ESPN, Black Ops commercials are plastered during NBA playoffs or Sportscenter. Typical Americans (the family of 4 with household income 30~K who shop at Walmart) are not going to buy both Black Ops and Halo Reach. Go ask a non-fanboy: more people are aware of Black Ops coming out this fall because of the main stream advertising as opposed to Halo Reach.
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