Icyedge on 24 June 2010
Announcing something at a higher price then what customers expect in order to make people talk of it, is not a widely use technic. Announcing an higher price in order to hype the product by lowering down the price before release, is also not a widely use technic. Maybe they are doing it on purpose. Or maybe they simply said to retailers to list at that price (149$) because it was the highest possible price.
