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there is nothing perplexing at all about this. the Halo Wars video game is exclusive to the 360 is all that means, not the Halo Wars brand. claiming it isn't exclusive to the 360 because there is a board game is as downright asinine as saying it isn't exclusive to the 360 because there will be Halo Wars action figures.  

it has nothing to do with the brand being available in only one spot, it is in regards to the specific product.