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ssj12 said:
I wonder if that % will increase or decrease over this generation.. I figure increase.

 I would figure it would decrease.  Infact I would think Microsoft also wishes the attach rate decreases.  If at the end of the generation Halo 3 still has a 50% attach rate that does not bode well for overall hardware sales.  Halo 2 sold just under 8.5 million.  Even with a very generous increase in sales Halo 3 won't sell 15 million copies meaning a 50% attach rate keeps the 360 below 30 million units and a guaranteed last place.