Of course the main point of KB commercials are to help sell PS3 and their advertised games.
But as well lets not forget that KB commercials now give/bring back a possitive, humourist and fun perspective of the Sony brand and their products. I believe its working much better then Sony previous 'satanic baby' and randomly odd commercials wouldnt you agree? Cause i dont hear anybody saying 'wtf?' to a Sony commercial anymore these days.
Kevin Butler, love him or hate him, he gets the job done (while making us laugh).







