Yes you can conduct a conversation with me. If Nintendo is serious on this Blue Ocean business strategy, then they would realize they could retain, capture new, and steal PSP consumers by offering cell phone services with a hand held. If you want to consistently get new consumers, then you should market a product that the hardcore gamer's mother and little sister would want to buy. You do this through a hand held which allows them to use it as their primary cell phone along with the ability to play Tetris, FarmVille, or some other wildly popular game secondarily.
We all know Nintendo is about gaming first and is slowly eating away at both Microsoft and Sony with core franchises such as Mario, Zelda, and Metroid. What Nintendo has to worry about in the near future is Apple making a big push into the hand held market.
Apple has been in the position Nintendo was in during the mid 2000s where you are the underdog against big competitors, with the only way to gain a foothold is to switch the game up and market products the established top dogs and their industry lackeys view as gimmicks or great ideas not backed up by a history of excellence.
Apple's history of being a counter-culture icon and red headed step child of the industry affords Apple a unique perspective on gaining a foothold in new markets and chipping away at the markets of the established top dogs. This alone should make Microsoft, Sony and Nintendo take Apple seriously.
