That's just it though - they really don't seem to be tiptoeing around the Wii's sales success. Their PR just doesn't strike me as being as completely detached from reality as some of Sony's earlier stuff. Hell, he even says something about being lucky that Nintendo can't supply more Wiis than they are. He's saying that "Nintendo's success is only good for Nintendo; we're still the leader as far as third parties are concerned (and so we have better long-term prospects than current sales alone would indicate)", which is less a shot at Nintendo and more a somewhat reasonable sounding appeal for continued support from third parties and stockholders.
I agree that some of the "we're not really competing with Nintendo" stuff from a while ago was a bit silly, but we note that this was something that Sony was also spouting, and even Nintendo claimed that it wasn't trying to go head to head with the other two for the longest time, and that Nintendo did it first. That's less bad PR on Sony's and MS' parts and more a miscalculation by Nintendo - they were trying to lower expectations at the time, and it turned out that there was absolutely no need to do so. Sony and MS can hardly be blamed for throwing Nintendo's own PR back at it. I'd also find it totally appropriate for a Nintendo or Microsoft rep to ask whether next-gen has started yet when Sony has to revise its forecasts way downwards for its next quarterly. I think we forget how strongly Nintendo was making this noncompetition point leading up to and shortly after launch. The DS was largely the same way, if I recall. These are risky ideas, and so their concern was more to minimize the consequences of failure than to maximize the benefits of success.
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