The Real E3 Winner is...

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ArnoldRimmer said:

binary solo said:

Getting the best response from a press conference means having the most news media report on you. MS has had more news media reporting on it at E3 than Ninty and Sony, therefore MS got more of what it wanted from its press conference than the other 2.

First of all: Of course Microsoft has been mentioned most. They had two press events while Sony and Nintendo only had one.

But anyway, it doesn't matter which company has been mentioned most, because there's a huge error in your reasoning. You make the assumption that being mentioned in the media is automatically positive for that company and that every time being mentioned has the same value. I wonder if BP currently subscribes to this point of view? ;) In contrast to Sony and Nintendo, Kinect had lots of negative press coverage, for example saying that they were only showing Wii rip-offs, that Kinect doesn't work if you're sitting, that many people were disappointed by the games they were showing etc. That's press coverage too, but not the kind of press coverage Microsoft wants.

Add to this the fact that when you do more than basic news searches, as was done in the OP, you get very different results.

For example searching for platforms and company name:

Nintendo Searches: "3DS E3 2010", "Wii E3 2010", "Nintendo E3 2010"

Sony Searches: "PS3 E3 2010", "PSP E3 2010", "Sony E3 2010"

MS Searches: "360 E3 2010", "Kinect E3 2010"*, "Microsoft E3 2010"

* - We'll give MS Kinect as an extra to keep things even in # of searches (even though that fact is itself an indictment of the theory).

Results:

Nintendo's Total: 100.8 Million

Sony's Total: 93.9 Million

Microsoft's Total: 83.6 Million

NOTE: I decided on ALL search terms before checking and calculating the results for any search/company

 

 

My guess is the more search terms used and the better those search terms are, the closer you will get to a fair representation of actual media exposure.  But as Arnold pointed out, some types of media exposure are better than others =P