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leo-j said:

drop it to $99 advertise its favorites line up ..

= lots of sales

A low price doesn't guarantee lost of sales, there is always a moment in the market that no matter the price, you product won't sell anymore because there are better options and technologies. You can see this on TVs, Cellphones, Consoles and other media products.

If lowing the price always worked, the Gamecube would have sold millions and millions when it was $99 and it didn't sell that much.