silicon on 18 June 2010
In my opinon Winning E3 means free press which is free advertising.
All these companies want to sell their products. When everyone talks and praises a particular product they get a large amount of free advertising. This is important nowadays when word of mouth has a strong effect on influencing consumers. Someone attending E3 who says a game was amazing leaves a much stronger impression then a gaming company explaining the features and how amazing the game is.
