i'n sorry, but the E3 winner is clearly Konami - i saw whole Konami conference live.
BEST.
SHOW.
EVAH.
PERIOD.
.
..
...
FOR REALZ.
http://www.youtube.com/watch?v=YtKMqdMWNec
http://www.youtube.com/watch?v=f7qm-lazcv0
there's nothing better than having guy on crack saying ONE.MIRION.TROOPS., dancing stoked transvestite and luchalibre fighters slapping each others man boobs while trying to beat up PR guy on stage.