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Slimebeast said:

Microsofts obviously.

Content-wise they were about equal, but from an entertainment point of view Sony's was the worst conference ever. It was just bla bla bla... show trailer... bla bla bla... ZZZZzzzzz....

What is obvious is that you don't own any Sony software (well, at least your profile here doesn't show any).  I am able to conclude from your comment that you a Microsoft supporter, obviously.

Anyhow, in regards to "winning" this contest of E3 that companies are supposed to "win" looks like one of the most useless of all possible contests.  There is no prizes they win, and no one remembers them.  The only people that care about "winning" are fanboys who prefer one console over another and need their console of choice to win.

Also, in regards to "winning" I remember when people said Sega beat Sony with the Dreamcast presented.  How did that work out?  And Nintendo's Wii Music E3 was supposed to have lost real badly.  Well, who ended up winning in the market?  I would also say here none of this matters.  What matters is the tone gets set in the marketplace.  Microsoft needed to end up presenting Kinects and get the world to care.  Well, I would say it did that, even if the media event was dull as dirt and not appealing to gamers.