Sony had a better actual conference, but I think if you line up 360 and PS3 only (not the PSP, which is pretty irrelevant to this discussion since it is not competing with Microsoft at all) and take into account E3 as a whole - the way developers discussed the consoles and games, the way the press reacted (both mainstream and gaming media), the associated advertising and PR (like COD:B.Ops branded as 360 running in the NBA Finals, Kinetic in the mainstream morning shows, etc.) and the actual announcements, I'd actually give it to the 360.
Now, I can only speak from an American perspective, and clearly a GT5 date, for example, carries more weight elsewhere, but a new slim console Halo Gears COD branding and early DLC release is a tough team to beat in this country. 360 was already winning weeks in the U.S. still, despite the onslaught of PS3 awesomeness this last quarter, and there's clearly a lot of people that were waiting for E3 announcements judging from the forums and Amazon orders and the like. I find it hard to believe that anything Sony showed for PS3 changes the balance in power between the HD consoles in this country.
Can't we all just get along and play our games in peace?
