| disolitude said: They just got crytek to build them an exclusive. They also got Remedy to make them another one after alan wake from the looks of things. It seems like a much better strategy fromt he looks of things. Its a different strategy from sony's but seems like its jsut as effective. They are able to say..."We got money, who has cool game ideas?" and choose from the best of the bunch.
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That's pretty much the strategy.
Plus, if the game turns out to be a stinker, Microsoft can cut the studio loose and only be out a few million dollars in subsidies, rather than the entire cost of publishing the game and owning the studio.
It allows for a lot of agility while mitigating risks.
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.
