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I think it's a better strategy for them to ensure a diverse library as well - I think if they had paid for a developer to continue making games for their existing fanbase, they wouldn't have been able to (well less likely to) give money to Square Enix or Tri-Ace to grow the Xbox brand in Japan for instance.  I guess Sony has been universally liked across all territories in the past, which enabled them to concentrate on keeping good talent.