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Nothing is AAA until it launches and gets the reviews in my view, but I guess when advertising you have to make clear you're aiming to make a AAA game.

I liked Alan Wake but if I was Remedy I'd really, really think about going multi-plaform on this.  In the current market, unless you've got backing (which admitedly they might from MS) then I'd think very carefully about staying exclusive when you don't have to.

Look at Valve moving to support PS3, Insomniac moving to support 360.  It just makes financial sense.



Try to be reasonable... its easier than you think...