r505Matt said:
More health-conscious families actually don't drink soda at all (or at least very rarely), and considering the Wii Fit "phenomenon", I would think that ads on cans of Coke might actually be quite ineffective. This is not to say casual = health conscious, but I don't think Coke ads will pull in that sub-type from the casuals. Also not to say they wouldn't be interested in Move, just needs to be marketed differently to reach them. |
do any of us really know microsoft's marketing strategy for kinect? (I bet it will be bigger than nintendo and sony combined)
I suspect it to be more mainstream than move. Also, what does some advertising do on coke cans, it doesn't show the customer what the product is (WOW and Halo have used this method before with mountain dew). There needs to be some ads showing the thing running in motion to really get people's attention. To the casual consumer, however, it will appear to be a more expensive wii rip off.