They showed what they needed to show for the audience they wanted to attract.
I always have to talk my wife into letting me buy some new game/accessory for my gaming systems. It's an uphill battle. She is an anti-gamer.
Monday she sees me watching the M$ conference and as soon as HMX starts the dance game announcement, she perks up. "Ooh! What's that?" she asks. I explain, and now she's begging me to get the Kinect so she can play Dance Central.
My wife. Begging me to drop $200 on video game stuff. For HER.
The Kinect's target audience doesn't care about diversity. They care about accessibility, fun and the "wow" factor. If my wife is any indicator of the casual market's reception, M$'s launch titles are going to "move" some serious units (sorry, couldn't resist the pun).








