I just found this over at tiny cartridge: http://www.nintendo.co.uk/NOE/en_GB/games/nds/dragon_quest_ix_sentinels_of_the_starry_skies_17296.html
Looks like a step in the right direction to me; now anyone who catches a commercial can have this game explained to them without pver-dosing on RPG jargon. I really hope NoA does something similar to this....I think this is the best way to blurr hardcore and casual and just get people interested. (Funny, DQ itself breaks the hardcore/causal mold with every release)
Come on big N, start pumping out those commercials!
*Gratuitous falme-bait signature that mocks two or more consoles while praising another*